Tham khảo Lợi điểm bán hàng độc nhất

  1. 1 2 Laskey, H. A., Day, E. and Crask, M.R., "Typology of Main Message Strategies," Journal of Advertising, vol. 18, no. 1, 1989, pp 36–41.
  2. ↑ Masterson, R, and Pickton, D,. Marketing: An Introduction Thousand Oaks, California, McGraw-Hill, 2010 pp 288-289
  3. ↑ Copley, P. Marketing Communications Management: Analysis, Planning, Implementation, Sage, 2015
  4. ↑ “Unique Selling Proposition (USP)”. Entrepreneur Europe. Truy cập ngày 29 tháng 3 năm 2020. Successful business ownership is not about having a unique product or service; it's about making your product stand out--even in a market filled with similar items.
  5. ↑ Reilly, M. and Parkinson, T.L., "Individual and Product Correlates of Evoked Set Size For Consumer Package Goods", in Advances in Consumer Research, Vol. 12, Elizabeth C. Hirschman and Moris B. Holbrook (eds), Provo, UT: Association for Consumer Research, pp 492-497, Online: http://acrwebsite.org/volumes/6440/volumes/v12/NA-12